Your website is the face of your organization. A robust website meets revenue growth objectives, secures prospective clients, and, ultimately, supports the sales team. Your website is not just a public-facing entity housing FAQs; rather, it can become one of your most prominent marketing tools. If your team has committed to inbound marketing (attracting potential clients to you) instead of antiquated tactics (cold-calling, direct mail, etc.), you need to understand how to ensure your website supports your sales team.