For generations, non-profit organizations have been challenged with bridging the chasm between lofty missions and scrappy budgets. In the absence of formal marketing departments and with only a sliver of the resources available to most enterprise organizations, non-profits are often forced to resort to guerilla tactics to achieve their fundraising and advocacy goals. Fortunately, modern digital platforms such as social media and crowd funding have created significant opportunities for these organizations to do much more with less. 

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