January 20, 2015 / 9:52 AM EST
Your website and overall digital strategy are the foundation to help meet your revenue growth objectives as well as to continue to engage current clients. Your website is not just a public facing entity, but rather one of your most prominent marketing tools. If you have committed to inbound marketing versus other soon to be obsolete tactics (cold-calling, direct mail, etc.) then you need to understand how to make your website support your sales team.